The love for tradition and the passion to preserve its culture and heritage have been the main ingredients to Siang Poh Wang's success. Since its incorporation, the company has looked at product requirements from its customers' point of view, and has innovated new ways and styles of offering their favourite Chinese traditional foods to them.
Siang Poh Wang is passionate about preserving Chinese traditional culture through the reinvention of food products that have transcended generations. The company has already done this successfully by launching its first two Bee Globe products: ‘Bao’ or pork-filled buns, the second most popular staple next to rice for the Chinese, and ‘Nian Gao’ or sticky and sweet flour paste, a must-have dessert to represent prosperity during the Lunar New Year festivities. To enable these products to have wider appeal with younger generations of customers, the company not only reinvented and introduced its new bite-size ‘Bao’ in a variety of attractive colours, but it also created new fillings, including vegetarian, Halal and healthier choice versions to adapt to changing consumer tastes.